What is the self-serving bias?

The self-serving bias refers to the tendency of individuals to perceive themselves in a more favorable light than others might see them. This bias manifests in various ways, such as when people attribute their successes to their own abilities and efforts while blaming external factors for their failures. This cognitive bias serves to enhance self-esteem, providing a way for individuals to maintain a positive self-image even in the face of setbacks.

In the context of this question, option A captures the core aspect of the self-serving bias, highlighting the tendency to view oneself favorably. It reflects how individuals might skew their perceptions to bolster their self-worth, which is a common psychological phenomenon. The other options represent different biases or tendencies that do not specifically encapsulate the notion of a self-serving bias.