What is the primary objective of quota sampling?

The primary objective of quota sampling is to recruit a predetermined number of subjects from specified groups. This method ensures that particular subgroups within the population are adequately represented in the sample, allowing researchers to analyze these groups more effectively. Quota sampling is often employed when researchers want to ensure that certain characteristics or demographics (such as age, gender, or socioeconomic status) reflect those in the broader population without the need for random selection.

By establishing quotas, researchers can achieve a relatively balanced representation of different segments of the population. This approach is particularly valuable when certain groups may be underrepresented in a purely random sample. It allows for a focused analysis on the characteristics and behaviors of specific segments of the population, providing insights that can be crucial for understanding trends or making comparisons.

In contrast, random sampling or convenience sampling does not involve predetermined quotas and may not ensure that all subgroups are adequately represented.