What defines convenience sampling?

Convenience sampling is characterized by the use of easily accessible individuals for sample selection. This method involves selecting participants who are readily available and willing to take part in the research, rather than employing a more randomized or systematic approach. This can include individuals from the researcher's immediate environment, such as friends, family, or colleagues, which makes it a quick and cost-effective way to gather data.

The rationale for this approach is often related to the ease of reaching participants and the practical constraints researchers may face, such as time and budget limitations. While convenience sampling can be useful for preliminary studies or exploratory research, it is important to note that it can introduce biases and limit the generalizability of the findings because the sample may not be representative of the broader population. Understanding the implications of using this sampling method is crucial for interpreting the results accurately.